Samsung Z Flip 4

#FlexEveryAngle with the new Z Flip 4, creating a new era of selfies

For Samsung’s release of its Z Flip 4 series, we were given the responsibility to conceptualize and create a social media filter and call-to-action video that would highlight the exceptional photo angle capabilities and use-cases of the Samsung Z Flip 4. To promote the filter and the product, we collaborated with influencers to kick off the campaign.

roles:

  • art direct

  • concept and develop

  • design

  • storyboard

tools:

  • after effects

  • illustrator

  • photoshop

Get ready to learn how to Flex Every Angle with the Z Flip 4

Whether it’s your style, passion, or vibe, the Z Flip 4 is built for you to express it in every way possible. Watch influencers engage in using Samsung’s Z Flip 4 to capture photos from different angles through a social-how-to-product video.

BTS:

We were assigned the task of creating a call-to-action (CTA) video that showcases the various ways a user can take photos with the Z Flip 4. We had multiple assets from different influencers and we storyboarded a storyline that would align with the larger Flex Every Angle campaign. We curated the content that was chosen and art-directed the style of the piece. The final video was shared through social media platforms such as TikTok and Instagram.

#FlexEveryAngle TikTok Filter

To promote the launch of Samsung’s Z Fold 4, we expanded our social campaign to an experiential one in hopes of getting people excited about the photo angle capabilities of the product that were emulated in the filter.

eleven inc (agency)

creative director: matthew wakeman

senior creatives: flavia gonzalez, ryan holland, adriana leite, ronny northrop

art directors: jade giddens, austin warnick

copywriters: ben whipple

editors: nathaniel calnin, sabrina coates


production: eleven inc, tiktok korea

Previous

Spotify
Next

Pella